Earrings by Toji Jewelry, spinels, diamonds and white gold

Forbes.com
Kate Matthams | Senior Contributor

It might not be the biggest show of the jewelry year, but it’s a gem on the calendar that draws industry professionals and the public to Switzerland’s second city. It’s probably also the only one whose founders can be found agonizing over layout at the 11th hour, to make sure that everyone gets a fair placement; testament to an approach that keeps exhibitors and visitors alike coming back, year after year.

“This show is made for exhibitors, by exhibitors,”says co-founder Ronny Totah, who started GemGenève in 2018 with fellow jewelry and gem insider, Thomas Faerber. Since then, they have held four events, and welcomed a total of nearly 13,000 visitors. “Above all, we want everyone – designers, gemstone dealers, retailers, collectors and the interested public – to be able to come together and share their passion.” Usually held in May, this extra event was created in response to “market demand from exhibitors who wanted a show in the run-up to the end of the year” as the market for fine jewelry and gems remains high.

Mark Nuell’s two custom-cut peridots for Fuli Gemstones
MARK NUELL/FULI GEMSTONES

Visitors wandering the aisles will be dazzled by a rainbow of stones from dealers all over the world. Enthusiasts can learn about gems through a partnership with The Gem Museum Singapore, and enjoy the latest offerings from some of the brightest designers working in jewelry today, including emerging and established names like Toji Jewelry (Thailand), Sean Gilson (US) and Leyser (Germany). From megawatt gems to vintage treasures, here’s what not to miss this weekend.

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