Say “I Do” to a Rented Tiara from Garrard
‘Something Borrowed’, or is it ‘Something Rented’? A NEW/OLD trend for the bridal industry. TWO feature stories from this month’s news reminding us what was once old is new again.
London retail jeweler Garrard has initiated a new service (for Garrard), inviting prospective brides to choose from 19 rentable jewellery pieces for their big day.
BY HANNAH SILVER
The traditional ‘something borrowed’ part of a bridal ensemble just got a little bit more exciting thanks to Garrard’s new jewellery rental service, which lets prospective brides choose from a selection of exquisite pieces, including two wedding tiaras.
Jewelry Borrowing Is Back in Style – Beekman’s
The rental service, Beekman New York, says the return of weddings and social events has given business a boost.
Keith Rosen, president of the fine jewelry rental service Beekman New York, spent one afternoon this spring helping clients choose jewelry to wear to a 50th birthday party for Larry and Greg Keigwin. (Larry, one of the twin brothers, is married to Beekman’s owner and co-founder, Christian Keesee.)
Between the fittings at Beekman’s Upper East Side showroom, Mr. Rosen shipped a Bulgari necklace to a client in Hilton Head, S.C.