China Trends: 24K Gold, Natural Diamonds, and Jade!
2023 Jewellery Consumer Trends Report Shaping the Future of Jewellery Consumption in China and Beyond: Preferences and Desires of Generation Z and Millennials
CJEWF
October 31, 2023
Chow Tai Fook Jewellery’s “2023 Jewellery Consumer Trends Report” highlights the strength of the market opportunity for natural diamonds and pure gold in China, despite the dynamic macroeconomic climate
Chow Tai Fook Jewellery Group Limited, China’s leading jewellery brand built on nearly a century of trust and innovation, today published its first-ever “2023 Jewellery Consumer Trends Report” to chart the evolving preferences of young consumers in Mainland China and Hong Kong, and their motivations for purchasing natural diamonds and pure gold jewellery.
IPSOS, an independent multinational market research firm, has been commissioned to undertake the survey for the Group’s foremost Jewellery Consumer Trends Report.
Chow Tai Fook Jewellery Group today published its first-ever “2023 Jewellery Consumer Trends Report” to chart the evolving preferences of young consumers in Mainland China and Hong Kong, and their motivations for purchasing natural diamonds and pure gold jewellery.
“Our first-ever Jewellery Consumer Trends Report captures the evolving preferences of Mainland Chinese and Hong Kong consumers. As we embark on our journey to explore how young Chinese consumers perceive jewellery, this inaugural report helps the industry shape new strategies and develop products that resonate with the next generation of consumers. The report also delivers comprehensive insights into the latest jewellery trends and preferences to empower consumers with the knowledge and foster informed decision-making,” said Mr. Alan Chan, Chief Brand Officer, Chow Tai Fook Jewellery Group.
Despite the current macroeconomic climate, the report indicates a positive outlook for China’s jewellery industry, as young consumers continue to recognise natural diamonds and pure gold jewellery for their enduring value and appeal.
This sentiment is supported by key findings, including:
- 61% of consumers surveyed wear pure gold jewellery as daily accessories
- 91% of respondents across Mainland China and Hong Kong are likely to purchase jewellery with elements of Chinese cultural heritage
- 74% of consumers in Mainland China and Hong Kong regard natural diamonds as more valuable compared to lab-grown diamonds (LGDs). Follow Roskin Gem News Reportfor More Updates
Tap here to read the full report in Stockhouse.com
