VICENZAORO’S 70TH ANNIVERSARY BREAKS ALL RECORDS
Vicenzaoro January 2024 exceeded all optimistic expectations, closing with a 3% increase in attendance at the exhibition center in Vicenza, surpassing the record-setting edition of the previous January.
For this edition as well, six out of ten visitors are from abroad, confirming Vicenza as an essential meeting place in the jewellery industry. Foreign attendance remains at 60% of the total, representing 141 countries worldwide. Europe accounts for 53%, the Middle East for 9.3%, Asia for 10.5%, Turkey for 8%, North America for 7.2%, and Latin America for 5.1%, with Africa contributing 4.9%.
Among the most represented individual countries are the United States and Turkey; from Europe: Spain, Germany, France, Greece, and the UK; from the Middle East, the United Arab Emirates. Standout countries from Asia include India, China, Japan, Thailand, and Hong Kong. The most significant growth is observed in China (+188%), Japan (+44%), Colombia (+38%), Brazil (+36%), and France (+25%). New entries at Vicenzaoro include Tanzania, El Salvador, and Honduras.
T.Gold, featuring the most advanced machinery for goldsmiths and the latest gold and jewellery applications, organized in partnership with A.F.E.M.O., experienced a 4.7% increase in attendance. The success of VO Vintage, showcasing a 22% increase in exhibitors for vintage watches and jewellery open to the B2C public, with collectors, experts, and watch lovers from Italy and around the world also growing by +13%.
Vicenzaoro opens its doors to education, hosting 23 schools at the fair, mainly from Italy, France, Germany, and the UK, involving approximately 750 students and accompanying personnel in numerous initiatives. In the city’s event program, VIOFF, the off-site event of VicenzaOro, more than 490 students participated in the 20 scheduled events.
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