Royal Asscher: the History of an Amsterdam Family Business – the Book, written by Igor Wlaidmiroff
We saw the announcement of a new book, the history of an historic diamond cutting firm, the Royal Asscher Diamond Company.
Royal Asscher, de geschiedenis van een Amsterdams familiebedrijf
Edward Asscher, President of Royal Asscher (retired) and the patriarch of the family, was very pleased to make the announcement on social media, on his birthday, October 7th. The book, a history of the 170 year old company, and the family that made history.
Now in Dutch, next year in English.
PRESS RELEASE –
Amsterdam, November 20, 2024 —
New Book Unveils the Rich History of Royal Asscher: “Royal Asscher, de geschiedenis van een Amsterdams familiebedrijf”
The renowned Amsterdam-based diamond company, Royal Asscher, is celebrated in a newly released book, Royal Asscher, de geschiedenis van een Amsterdams familiebedrijf (Royal Asscher: The History of an Amsterdam Family Business). This meticulously crafted work offers an in-depth look at the company’s remarkable history, innovations, and legacy in the world of fine diamonds.
Written by esteemed author and historian Igor Wlaidmiroff, the book chronicles the rise of Royal Asscher, from its founding in 1854 by Joseph Asscher, to its iconic status as one of the leading diamond houses in the world today. It takes readers on a journey through the firm’s growth, pivotal moments, and its contributions to the diamond industry, highlighting the Asscher family’s enduring commitment to craftsmanship, quality, and innovation.
A Legacy of Excellence and Innovation
Founded in Amsterdam over 160 years ago, Royal Asscher became synonymous with perfection in diamond cutting. The book dives into the Asscher family’s unmatched skill in diamond design and their pioneering work in developing the famous Asscher Cut. This innovation revolutionized the diamond industry, making Royal Asscher one of the most respected names in the world of luxury diamonds.
Royal Asscher, de geschiedenis van een Amsterdams familiebedrijf also explores the company’s milestones, such as the cutting of the Cullinan Diamond, the largest gem-quality rough diamond ever discovered, which has solidified Royal Asscher’s place in diamond history.
A Family Story Spanning Generations
The book highlights not only the craftsmanship of Royal Asscher but also the family’s resilience and dedication over generations. The Asscher family’s story is one of passion, business acumen, and perseverance, passed down through the hands of each generation. Lita and Mike Asscher, sister and brother, co-Presidents continue to build on the company’s legacy with a commitment to maintaining the highest standards of excellence.
A Glimpse into the Future of Royal Asscher
While reflecting on the company’s storied past, the book also provides insights into the future of Royal Asscher. As it enters a new era, the family business remains committed to sustainability, ethical sourcing, and innovation, ensuring that the legacy of this iconic company continues to shine for future generations.
Book Release
The release of Royal Asscher, de geschiedenis van een Amsterdams familiebedrijf, is a significant moment for those who admire both the craftsmanship of fine jewelry and the power of family-run businesses that have stood the test of time.
Availability – Now in Dutch, next year in English.
The book is now available for purchase at leading bookstores, as well as online platforms, and is a must-have for diamond enthusiasts, collectors, and anyone interested in the history of one of Amsterdam’s most iconic family businesses. The English version wil be available in 2025.
For more information, contact Milana Cerniha at [email protected], or call +31206791311.
About Royal Asscher
Founded in 1854 in Amsterdam, Royal Asscher is one of the world’s most respected and innovative diamond houses. Known for creating exceptional diamonds and pioneering the Asscher Cut, the company continues to uphold its legacy of excellence, precision, and artistry in the luxury diamond industry.
