jewellerybusiness.com –
by Diana Jarrett –
Engage customers with the entire tale of coloured stones
Coloured gems sell — we don’t even need to classify them as ‘precious’ and ‘semi-precious’ anymore. Depending on a stone’s provenance and rarity of colour and size, today’s shoppers are willing to dig deep into their pockets and shell out serious money for many rainbow-hued gemstones.
Tap here to read the full story here. And check out the rest of the magazine too!
