Page 1 of the email, selling diamonds without describing whether natural or synthetic.

💎Real Diamond Jewelry From $20—Exclusive Deals On Authentic Diamond Jewelry 💍- Why CIBJO, NDC, the Indian Government … they’re all talking disclosure wording!

Gary Roskin –
Roskin Gem News Report –

We’ve been receiving these Ads from DealWiki.net all week long. Our InBox shows subject lines that promote a lawn sweeper to pick up fallen leaves, a pair of diamond stud earrings with white gold with screw backs, and a unisex polar fleece heated vest.

While the lawn sweeper and heated vest are interesting, we were drawn (of course) to the diamond earrings. They were being offered at $597 for the pair, set in 14 karat white gold with screw backs, SI2-I1, clarity/G-H color.

One of the many Subject lines of these emails read that these are “real” and “authentic” diamonds.

Technically, yes, they are diamond. So is this wrong?

Ethically, it should be made apparent to the consumer that they are in fact synthetic/created/lab grown/factory grown. Here on the second page of the Ad, we finally find out that these are synthetic/created diamonds.


After tapping on the Ad, one is transferred to this second page where we finally see the identification of Lab Created.

Is It Necessary?
While we discourage identification based upon price, it would seem obvious (to us) that these diamonds fit into the current costs for synthetics. But does the consumer know this? Probably not.

And so THIS is why everyone continues to beat the drum about disclosure!

Roskin Gem News Report
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